[CUHK] The Tech Surfer

Boutir launched its mobile app in August 2015. Since then, 30,000 merchants have become its registered users, offering 450,000 products. However, will other retail platforms like Taobao and HKTVmall give it a run for its money? Co-founder and CEO Eric Ng dismisses this idea in the belief that these platforms are like cyber-marketplace, where customers are free to patronize different shops, whereas Boutir helps its users establish online stores easily and manage business orders on a platform integrating payment and logistics systems. Storeowners can also use it to ‘test the water’ for their new products. ‘Recently, there was a YouTuber who launched a pre-sale of his self-designed headwear on Boutir at HK$150 each. Three thousand pieces were sold in just two weeks. Some overseas buyers were even willing to bear the shipment cost which is almost the sale price.’

Full Article：The Tech Surfer