[Inside Retail] SaSa teams with Boutir to develop personal online stores for sales staff

"Hong Kong-based cosmetics & personal care chain SaSa has set up personal online stores for its beauty consultants to provide a new sales channel for the brand’s customer-facing staff in partnership with e-commerce platform Boutir.

The solution uses the Boutir mobile app to allow customers to make purchases on the consultants’ personal storefronts, providing additional commissions for staff as well as a more flexible experience for consumers. The move is an opportunity for the brand to combine its strengths in in-person shopping with digital retail, helping SaSa expand its omnichannel sales approach.

Full Article：SaSa teams with Boutir to develop personal online stores for sales staff

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