[SCMP] Hong Kong retailers turn to staff-run online shops to boost sales hit by protests, Covid-19 pandemic

Hong Kong retailers, hit hard by the coronavirus pandemic and last year’s social unrest, are turning to platforms that allow their sales people to set up their own online shops to rescue their business.

This nascent model of online commerce allows sales staff from a particular vendor to individually set up their own online stores selling the company’s products. They can earn commissions on the products they sell, but the profit still goes to their company, which controls pricing and delivery.

It particularly suits traditional retailers of higher value products whose customers usually buy only after trying them out at their stores and take weeks to decide, according to Eric Ng Ka-ka, co-founder and CEO of Boutir.

Full Article：Hong Kong retailers turn to staff-run online shops to boost sales hit by protests, Covid-19 pandemic

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